A few weeks ago, I got a call at my office from a telemarketer. He told me of a great new product for marketing homes–”Talking House.” I had a few minutes, so I let him do his spiel for me, fully expecting to tell him no when he had finished. But, after listening, I was intrigued.
He asked me what I thought of being able to market a house over the radio–of allowing buyers to drive in front of a house and to hear a message about the features of the home over their car radio! I had to say that it sounded great. I had to try one of those gadgets.
So a week or so later, I received a giant box from the UPS man. Still skeptical, I hooked up one of the receivers in my home, recorded a message and then sat in my car to see if I could hear a description of my house. To my great surprise and pleasure, it worked! I could hear myself over my car radio. And the reception is surprisingly clear–it is not quite as clear as a local radio station signal, but easy to hear. I was convinced.
The receiver looks a lot like a TV satellite or cable box, and you just record a message like you might on an answering machine. A Talking House sign is put on your front lawn, instructing interested buyers to tune into the station where your message can be heard.
So I have decided to offer this service free to any of my sellers, and I am also making the receivers available for rent to homes which are for sale by owner. In this slower market, I have to think that any house utilizing this new technology will receive a lot of buzz in the neighborhood and attract prospects like bees to new flowers.
I’m happy to do a demonstration for you if you want to see it, whether or not you’re selling your home. And if you are selling your house without any agent, you should definitely give this technology a try!
